Angelo De Lusso
I brought a men's streetwear clothing brand to life. From the initial idea to the finished product, and marketing.
Theme
Hidden identity - the narrative was built around Angelo de Lusso. The character was an alter ego of my own, being the creative director of set brand.
It was a successful venture because it would play with the audience’s imagination and curiosity. Our brand gained a lot of attention from Manchester’s tight-nit entrepreneurial society, who wanted to know who Angelo de Lusso was.
The production of the garments was to be fast paced, this meant that designs were to be produced digitally first.
I used templates of plain garments online, not to be used commercially therefore I would be avoiding copyright issues, this was producing fashion graphics.
This was also important for my non-creative partners to be able to see my visions for the direction of the brand.
The designs were then outsourced to a commercial screen-printer, with the correct equipment and skills to produce for sale.
It was during this process I had learnt to adapt my design to the cost of creation per garment, in-short I would create a visually enticing piece and then simplify it into market ready artwork.
INITIAL DESIGN PROCESS
0161 COLLECTIVE POP-UP SHOP
After a few months of marketing the brand to the locals, we began meeting designers of other Manchester based brands.
This was an attempt to push out B2C area of the brand, it was a successful venture because of my previous experience in sales roles.
Aligned to the right is the banner I designed which we used at public events.
More pictures below from the event.
Make it stand out.
